What We Offer

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Competitor Analysis

Researching competitors is important because it helps a business make smarter, less risky decisions and stay competitive in the market.

 Here are the key reasons why it matters:

Understand the market landscape
Competitor research shows who the major players are, what they offer, and how crowded or competitive the market is.
 

Identify strengths and weaknesses
By analysing competitors, a business can see what others do well and where they fall short—revealing opportunities to differentiate.
 

Improve products and services
Studying competitors’ features, pricing, and customer feedback helps a business refine its own offerings to better meet customer needs.
 

Set effective pricing and positioning
Knowing competitors’ pricing strategies helps a business avoid overpricing or underpricing and position itself clearly in the market.
 

Anticipate threats and trends
Monitoring competitors helps businesses spot emerging trends, new technologies, or strategic shifts early—before they become threats.
 

Strengthen marketing strategies
Competitor research reveals what messaging, channels, and promotions work in the industry, helping businesses market more effectively.
 

Support strategic planning
Informed knowledge about competitors leads to better long-term planning, goal setting, and decision-making.
 

Bespoke packages are tailored to your requirements.

Packages start at £80, depending on your requirements.

Expenses apply, normally two reasonably priced meals with two soft drinks/overnight stays etc, relevant to your business.   

Detailed, Bespoke, and Anonymous Audits

 We know that every business is different and we provide a service which matches your individuality and is created to meet your needs. 

We get to know you: 

Initial face to face meetings to discuss your needs and expectations. This could include staff engagement, decor, cleanliness, outside areas, accessibility, and quality of product.

We will meet as many times as necessary to finalise exactly what a business requires.

Your requirements are then passed to our anonymous auditors:  

 Every shopper is hand picked for each assignment and fully briefed before any audits are undertaken. 

 Custom reports:

Each audit has its own bespoke checklists, specifically designed to find out exactly what you’d like to know, as well as recommendations to move forward. For more detailed analysis we offer a SWOT analysis format.

Customer-focused Improvements:

 We identify areas for improvement that can lead to increased customer satisfaction, and to achieve the important five star reviews.

 We can also test and monitor your social media channels. 

 As one of the main ways people communicate, it is vital that your social media platforms are up to date and engaging. Acting as your customer, we highlight the areas that you need to focus  and improve on.

Bespoke packages are £100.  Expenses apply, normally two reasonably priced meals and two soft drinks/ overnight stays etc relevant to your business.

Follow-up visits are encouraged and can be added to your chosen package.

£60 per visit.

(Expenses apply as above) 

Back-to-Basics Training

We offer back-to-basics training:

 which includes face to face training by qualified, highly experienced teachers. 

In an industry driven by word-of-mouth and online reviews, great service leads to positive feedback on platforms like TripAdvisor, Google and Yelp-boosting your brand image.

Effective staff training also leads to guest satisfaction and loyalty, which gives a business a competitive advantage.

Staff who are confident in their jobs creates a solid workplace environment, fosters strong teamwork by promoting shared goals, clear communication and a supportive work environment. 

We offer both management training and staff training.

Prices start from £599 for half day, £999 full day, hands on training.

Management training

£599

(3 hours)